Branding for Your Business

Copyright (c) 2011 Julie Austin

You can and should brand yourself in the same way corporations brand themselves. In a world full of noise you need to stand out in the crowd. You need to be unique and different.

Being a brand means that people know about you. This means that you need to get out there and get seen. Make a good impression in the marketplace and get yourself noticed. A lasting impression takes less than 30 seconds to form.

Make sure you are seen by influential people and you show them your best. Be at the top of your game and be confident. Look people in the eye when you meet them and carry yourself well. Express yourself clearly and intelligently. Constantly promote your brand where ever you go. Dress and act the part. Just like in high school people will label you as they see you. Always let them see you as successful and confident.

If you want people to know about your brand you will need to promote yourself and your company. You can form a lasting impression through blogs, PR and through your networking efforts. Use any means possible to make yourself visible and show yourself in a good light, both online and off.

Make a list of your strengths and play up to them. Build on whatever it is that makes you unique and different. Think about what makes you completely different from your competition. Why are you the only one who can claim to be your brand? You need to identify what it is that you have that nobody else has? Why would someone want to invest time or money in you?

The reason people stay with a brand is because they have built a trust with you. You stick with your favorite soft drink because it tastes the way you like it and doesn't change. Your favorite fast food restaurant delivers the quality and service you have come to know. You trust them. The same is true for people. You need to build trust with them before people can invest in your brand.

Whatever your brand is, narrow the focus and dominate the market in your category. Whenever anyone thinks of exactly what it is that you do, they should think of you. You want to be thought of as the exact right person for the job and as someone who can solve problems.


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Julie Austin is an inventor/entrepreneur and multiple business owner with a product called swiggies, wrist water bottles that are sold around the world. She is also the author of "The Money Garden: How to Plant the Seeds for a Lifetime of Income" available on Amazon. http://www.createforcash.com