01st June 2011
Copyright (c) 2011 Julie Austin
Ahh, what did kids do before XBOX and Wii? What did kids do before computer games and television? Well, they probably had a much stronger imagination. And imagination is important to a child's cognitive development.
...
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16th May 2011
Copyright (c) 2011 Julie Austin
Being a small business owner that sells one or more products usually means you have to ship all of them yourself when you're starting out. That means you probably have boxes of inventory stuck in closets, basements and g...
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15th March 2011
Copyright (c) 2011 Julie Austin
You can and should brand yourself in the same way corporations brand themselves. In a world full of noise you need to stand out in the crowd. You need to be unique and different.
Being a brand means that people know ...
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04th February 2011
Copyright (c) 2011 Julie Austin
People prefer to be surrounded by winners. Winners draw people to them when they are on a successful roll.
Losers are on the opposite end of the spectrum and aren't the ones that will get praise and all the perks that...
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31st January 2011
Copyright (c) 2011 Julie Austin
Nobody can sell your product or service like you can. Even if you plan to hire salespeople you still need to know how to sell yourself. You need to be able to teach your salespeople how to sell your business.
You will...
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24th January 2011
Copyright (c) 2011 Julie Austin
Even though a company's brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Proctor and Gamble. But when you ...
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12th January 2011
Copyright (c) 2010 Julie Austin
There is always a risk when you start a new business, but there are also many rewards if you take the chance to be a business owner and control your own destiny. Many people avoid starting their own businesses because of...
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20th July 2010
Copyright (c) 2010 Julie Austin
Working writers and other artists know that you have to 'work' at being creative. Writer's block isn't an option when you are being paid to crank out scripts, novels, or articles. So it has to become a creative habit eve...
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19th July 2010
Copyright (c) 2010 Julie Austin
Growing up we learn that we need to follow the rules if we want to stay out of trouble. There is a good reason for rules, but not when it comes to creativity. If we want to figure out solutions to problems and come up wi...
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15th July 2010
Copyright (c) 2010 Julie Austin
Advertising is expensive for small businesses, but word of mouth marketing is not. It's also very effective.
Where there is a seller, there is a buyer. Your customers need to know about your business. And most people ...
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08th July 2010
Copyright (c) 2010 Julie Austin
Let's face it, starting a business is a risky endeavor. This is one reason so many people hesitate to do it. It takes guts to give up the security of a steady paycheck to go out and borrow money that you may not be able ...
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05th July 2010
Copyright (c) 2010 Julie Austin
Einstein knew the value of intuition. He said it was the only real valuable thing. An entrepreneur's sub-conscious has valuable information that the conscious brain doesn't even know about yet. Trust that it knows the ri...
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21st May 2010
Copyright (c) 2010 Julie Austin
Not everyone could or should be a business owner, but don't let the fear of the unknown stop you from becoming an entrepreneur when it can be avoided. Most people have a list of excuses that stop them from ever taking th...
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18th May 2010
Copyright (c) 2010 Julie Austin
Promotional products are usually useful and unique things that most people would use anyway. If they have a corporate logo on them then more people see the logo.
With promotional products you know which people got the...
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10th May 2010
Copyright (c) 2010 Julie Austin
If you like what you do you'll probably come up with more ideas. Create a lot of ideas and you're sure to find a good one.
We all have the ability to create ideas, but most people don't know how to tap into them. Cre...
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